I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Running a business in Pakistan is a challenge in itself. Such a time too, passes.. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Today India looks at our industry; their prt market is not as organised as ours. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. It was like climbing a mountain. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. A long story of the reason for infection was also shared on social media. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Very admirable ladies.have created millions of jobs. If we are careless as an industry, the impact is huge. We were two recently married society girls and people sort of felt sorry for us because we worked. There are times when you will have to choose between motherhood and work. Sana has been blessed with incredible support from her family, friends, and husband. R they both sisters, both are doing grt job. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Chartered Accountancy was such a challenge for Shagufta. The onus is on us. However, the company was nationalised in 1973. It is evident that self-care is a high priority in her life. The mall has something for everyone, young or old. Here one has to nurture and build teams which understand the brand. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Life does give you chances, there are several paths. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. ", "Plus, we encourage young designers," Sana adds on. March 24, 2020. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. I remember I worked from day 1. I have very problematic skin and taught myself to cover up. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. Her salon is her second home and a safe zen place for her clients. We followed our instincts and they were spot on. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. There was a point when we went into a lull. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Do they ever think anything is enough? I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 A: How did you start? The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. You need to keep focusing on taking it forward. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. These are incredible achievements, and as mentors to the industry we need to focus on them. ", Sana says, "I am just excited by the whole thing. It is so liberating. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Its exhausting! Let me explain. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Terms and Conditions Privacy Policy. Working for them has been one of the best decisions I ever made.. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. ", "It excites us, we love it," Sana is quick to respond. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. If you can dream it, you can do it.. "Our first ever show was a disaster; I remember Safinaz cried after it. You will all grow. You can never rest with retail. So the price is a key point.". Now, Paperazzi is on its 160th issue and the pressure is on. Two very extraordinary ladies. I wouldnt have been here, giving this interview, if it wasnt for them.. SH: Contained maybe; but it is a big business. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. A: How organised is the fashion industry? Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. "For me it used to be lawn," replies Safinaz. The ministry set trade schools in the right areas, where eager girls would come to learn. 30 (2019) Area served. But then someone else comes in and they start to take away your business and you wake up.". There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Retail is a very tough business and it will take a long time to become solid. Both of the hotels were converted into Marriott brand in 1990s. AURORA: How do you perceive SANA SAFINAZ as a brand? She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She unwinds with TV shows, reads books, and hangs out with friends and family. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. For example, our new muslin line is only distributed through our stores. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. SM: No. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Everyone has old and immunity compromised family members. The greatest challenge she faces is dealing with the issues of HR. Sana has managed to sail through, learn a lot and its been an amazing journey so far. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Sana and I have no knowledge of retail; we are learning day to day. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. We started retail, not knowing a thing about it. Its pretty hard to stop.. @thuglife No. She also loves spending time with her husband, we are one team, once a week we have date night.. That is quite an achievement in a male dominated corporate world. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. By Web Desk. For the best experience on our site, be sure to turn on Javascript in your browser. I am trying to progress to a newer place and learning new things. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. SH: Profitability is something we will definitely see. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 She is one of the top make-up artists in town and it is not surprising why! From designing, printing, production, campaign planning and even marketing, it is all done in-house. What part of your business excites you the most? Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Mehrs children are her little miracles. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. My work brings about so many positive changes in me. SH: The growth is so tremendous, you cant think about any other business. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. But Im not. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Sana Khan with Aashka Goradia. SM: Look at the number of Fashion Weeks taking place every year. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Somewhere between her studies, family, and career she lost sight of herself. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Public asset : 397,260 USD. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. The business of fashion has become tremendously exciting because its highly challenging. We have just entered the prt field and it is a tremendous challenge. A: How much are you affected by the small players who copy your designs? She is someone who values the lessons life has to teach. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. They are starting to believe in our brand. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. She had learnt her lesson. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. @F. Shah I guess they design for the niche, not for general public. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. When you are young, you are fearless; you are at the beginning of things and you experiment. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. It was that low moment in her life when she stumbled upon yoga and her life completely changed. The day they published their 100th issue was a major miracle moment for her. Text Us @ 9095 (For Residents Of Pakistan Only). This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. . Education matters. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . She would go round and round the roundabout to see it. We have done some of the biggest homes in Pakistan. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. A large family; 4 siblings, very hands on parents and a lot of love that goes around. SM: Wherever there is a demand, there will be a supply. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. We outgrew them. Strength, talent, efficiency and usefulness matter. Elite people with excellent financial resources making products for elite. There have been many moments when we wanted to quit. I am the face of bridal. Every woman should have the ability to support herself if she chooses to. I come from a family of very hardworking women. Also find news, photos and . Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. And be the first to get updates on discounts, contests, products & promotions! She doesnt use her phone much and takes a break from social media. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. The . News Desk. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Women unnecessarily make themselves go through the guilt of not doing enough. With experience, they have learnt how to deal with people, customers, and compensations. You have to keep on innovating," Safinaz says with absolute clarity. She was in a relationship with a man named Ismail Khan. Shes a super woman and my wonder woman.. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Thoroughly enjoyed reading this interview. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. You take a motif, you merge and change and take ownership of it. Sana and Safinaz are the most non-political and pleasant people in the field. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Her strength and support is the reason behind the success of each and everyone in my family. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. View the profiles of people named Sana Hashwani. Its cheaper than lawn, so we will hit another dynamic in the population. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. For the best experience on our site, be sure to turn on Javascript in your browser. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. JavaScript seems to be disabled in your browser. But we know we have to be resilient and go for it. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Sadaf makes it a point to make up for the lost time later when she wraps up her work. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Whats with the fair stuff? Complexion should not matter. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. But with Paperazzi they changed their pace completely. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. I consider myself a work in progress. Sanas journey began as a student in New York. There is no long hard work challenge story here. Hashwani took to Instagram to confirm that she had tested negative for the virus. KARACHI: In an exclusive interview with . Thats why Sana Safinaz today has a very young dynamic.". Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Every moment of weakness I encounter, I step back and give time to myself to reflect. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. Nothing is impossible. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. I am really excited by design because right now you have these tremendous school of kids coming out. She has a basic skin regime that she follows daily. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I have now decided that the answer to this problem is sleeping less! Tomorrow is my daughters 7th birthday and the first day of a fashion week. The bridals have excited us in the last two years and were changing things up. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. "Were a population of 210 million people, you will all find your niche. A whole campaign was organized around the 100th issue which became a huge social media success. "That was my baby. We are a tiny business, for me it felt super uber cool to have my name up there. Keep checking this space for updated trends, products and what's in store related information! You get in there; you bounce off them because they have different ideas. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It was crass. A: Do you find retail a profitable business? SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. calling the social media . SM: You need to own the design. This is how fashion creates jobs. She started working when she turned 19 and married her high school sweetheart 15 years ago. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Life before Sana Safinaz was good but Sana is thankful for being here. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Amin A. Hashwani. I am loving every bit of it at the moment, she says with contentment. Do they also have a succession plan in place, I ask? He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. But its not just their achievements which make them so inspirational, its their attitude. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy.